Where to find out more about the Market Intelligence Tool

Norfolk County Council’s Market Intelligence Tool is a free to access online map of social care needs, population demographics, workforce data and business activity across Norfolk. We have worked with providers to make this tool a valuable planning resource for you, complementing the wealth of information, insight and analysis that we already publish in the Market Position Statement. While the Market Position Statement provides countywide data, the Market Intelligence Tool gives you the ability to dig deeper into the data and see more localised information to help you plan your organisation’s operations.

You can already access the tool, along with the user guide we have developed to introduce you to the system. To promote the tool we have already attended the Norwich provider forum, where we provided a demonstration, and over the coming weeks we will be providing further demonstrations across the county at the following forums:

  • Gt Yarmouth and Waveney: The King’s Centre, Great Yarmouth, 5 September, 9.30 – 12.00
  • West: Kings Lynn Innovation Centre, Kings Lynn, 14 September, 9:00-12:30
  • South: Costessey Centre, Norwich, 15 September, 9:30-12:30
  • North: Sheringham Community Centre, Sheringham, 28 September, 13:30-16:30

The Market Intelligence Tool is powered by a wide array of quantitative data, presenting it in ways that will be meaningful to you, using a combination of different sized geographical areas, dashboards and charts. As well as providing information on social care and health needs, it also contains information on demographics, employment data, the qualifications of people and the number of care providers active in any area to support your business planning. You can view this data within a specific area of Norfolk, ranging in size from CCG or District Council to much smaller regions of on average 7,200 or 1,500 people. This functionality allows you to see workforce data at a local level, in contrast to the broader perspective that is offered in the Market Position Statement.

The Market Intelligence Tool is accessible via Norfolk County Council’s website, where you will also find a user guide and FAQs section.