Social Media for Business and Recruitment Masterclass

The Social Media for Business and Recruitment Masterclass is now available for delegates to book onto. Please distribute the course info and link to book to those providers who you feel would receive most benefit from attending this session. We anticipate these sessions to be popular and so will be offered on a first come, first served basis with only 1 delegate ticket per provider. There is no cost for attendance.

Name of event: Social Media for Business and Recruitment Masterclass:

Date: 6 September 2019   Time:   Session 1:    9am – 12 noon  Or                                                               Session 2:     2pm – 5pm

Venue: Norwich Professional Development Centre, Willow Room, 144 Woodside Road, Norwich

Course Outline:

An interactive workshop for providers who already have a presence on social media but could benefit from optimising this for business and recruitment purposes. 

Suitable for: providers with a current presence on Facebook and Twitter with admin rights to their pages/profiles.

 This course will cover:

  •  An overview and introduction to Facebook & Twitter
  • How to set up and optimise business social media profiles
  • How to use each platform-business functions to drive business and recruitment
  • Social media best practices – basic dos and don’ts
  • Ideas for appropriate and engaging content
  • How to measure social media success
  • Reputation and risk management
  • An introduction to visual social media platforms of Instagram, Pinterest or YouTube

Delegate numbers are limited, as such please note we will only be able to offer 1 delegate place per organisation.

Please bring your own laptop to access your social media accounts. Limited spares will be available if you do not have access to a laptop.

Please note: Teas/Coffees will be available at the start of the session, delegates will need to provide their own snacks/lunch.

To register your place please click on one of the links below:

https://tockify.com/socialcareengagement/detail/112/1567756800000 (9am-12noon session)

https://tockify.com/socialcareengagement/detail/113/1567774800000 (2pm-5pm session)

 

Summary of Home Support Provider Event – 19th July 2019

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Summary of Home Support Provider Event held at Dereham Football Club

on 19th July 2019

The Home Support Provider Event was attended by over 50 people with 33 representing Home Support providers and a variety of Norfolk County Council (NCC) staff. The aim of the day was to take stock of the Home Support Framework and share feedback that Commissioners have received from locality meetings with Providers. The event was structured into a mixture of presentations, help desks and round table discussions.

The Lead for Home Support Services introduced the programme and gave an update on NCC spend on Home Support and provided an overview of the ‘Living Well’ approach. The challenges facing the market were discussed, and Providers were encouraged to keep abreast of NCC initiatives, via the following links on the NCC website:

Commissioning gave an up-date on the ‘Every Day is Different’ Social Care recruitment campaign led by the Department of Work and Pensions. The local recruitment campaign is housed at the Norfolk Care Careers website which has 88 live vacancies. The campaign used social media to raise awareness of careers in the Sector and challenge negative perceptions of working in Social Care. From online advertising (between May to July 2019) 4,359 sessions were driven to the NCC website with 14,543-page views, and an average session duration of 2 mins 18 secs. This is extremely positive and demonstrates that visitors to the website were engaged with the contents and jobs available. The vacancies page was the most popular on the website for candidates, followed by ‘what makes a good Care worker’. All Providers were encouraged to upload their local jobs onto the Website.

Examples of the way Commissioners and Providers are working together, so that new types of agreements can be called off the Home Support Framework contract were highlighted. This demonstrates the versatility of the Framework approach and the ease that new services can be commissioned. These included:

  1. Specialist Mental Health Home Support service for people with severe and enduring mental health problems which is piloted in Norwich
  2. Double Assist Home Support Service which is being tested in North Norfolk
  3. Enhanced Home Support Service, which is a county-wide rapid response and short-term service for individuals with unplanned support needs.

A new digital sourcing platform, e-Brokerage, was introduced which provides electronic capability for the Council and Providers to engage on the provision of care / support packages. A set of requirements are created and sent to a selected group of Providers who respond if they can meet the requirements. The System will initially be implemented for residential and nursing homes followed by Home Support in 2020. Anyone interested in supporting the setup of e-Brokerage for Home Support was asked to contact the Brokerage team.

An analysis of current and future Home Support delivery for NCC funded Care was presented by an Analyst from the Quality Assurance and Market Development Team. The data was presented by Primary Care Network (PCN) area, as this is the structure that NHS England is using to deliver Care around clusters of GP practices. Up to date information on the profile of service users, CQC ratings of Providers, unmet need trends and workforce statistics were displayed. Providers were thanked for their help to reduce the number of people on the Unmet Needs List by 45% between January and June 2019.

Head of Sourcing shared the latest plans for opening the Home Support Framework across Norfolk. These are based on feedback from providers, experiences and lessons learnt from piloting the Framework in South, North and Norwich localities. The presentation included an outline for a new and up-dated Framework structure. The new model is likely to mean changes to the banded pricing and the audience was asked for feed-back on the proposed plans.

The final report on the formation of Norfolk Care Association (NCA) was presented by the consultant leading the consultation process. The Forum will act as a single body representing all Social Care organisations providing direct care to individuals and their families and operating in the Norfolk and Waveney area. Once the outcome of the funding proposal has been agreed the Interim Board will be recruiting a Chief Executive Officer. Providers should contact Norfolk Care Association if they would like to be involved in the recruitment process.

Over lunch providers took the opportunity to meet and raise questions and issues with helpdesk staff from the following NCC departments:

  • Operational Locality team
  • Brokerage
  • Procurement and Contracts
  • Quality Assurance and Market Development
  • Payments and Invoicing (Provider Portal)
  • Norfolk First Support.

The afternoon was spent in round table discussions on the following topics:

  1. Faced with continuing austerity how can we deliver high-quality cost-effective home support services?
  2. What can home support providers offer to facilitate access to services in the community?

The following are the main themes from the round table discussions:

Providers will go the extra mile to ensure service users have the best possible outcome

  • CCG or District boundaries are only relevant to providers if they make commercial sense and they have staff available.       Otherwise boundaries are immaterial to providers
  • Positive outcomes have been achieved where providers improve their working relationship and work together on how to make care as a profession attractive to potential staff
  • Some Providers are already signposting to GPs, community services (dog walkers etc.) and have specific campaigns e.g. Care Watch, Big Smile campaign.

If NCC systems and processes were slicker providers could accept packages quicker

  • Clear guidance on providers retaining a service user’s space on the rota whilst in hospital
  • Social Workers seem too risk adverse resulting in over prescription of support
  • Contingency funding used in a crisis takes too long to access and therefore the providers are front funding with no assurance they will get that money back.

A good training offer helps staff engagement and the efficiency of the Service will improve

  • Sharing of training and resources has potential to build relationships between providers
  • Norfolk Care Careers (NCC) recruitment platform is challenging for providers to use
  • A change in the perception of what it is like to work in the Care system needs to happen as it is undervalued.
  • Targeting the recruitment of mature people, looking for a change/second career can help with attracting new starters.
  • Values-based recruitment can help attract the right people to work in the Sector
  • Join up of Care and Health recruitment would be beneficial.
  • NCC think home support staff prefer set hours, but zero-hour contracts are highly favoured.

Organisations now have a clear agenda to link to community initiatives in tandem with providers but understanding of service user capacity and capability to be involved is often lacking

  • Care plans should include activities that will enhance the service user’s health and wellbeing such as attending community-based activities.

Suggestions for NCC to do:

  • Improve NCC process so that they are slicker and faster
  • Consider how providers could contribute to service user reviews
  • Run more NCC-led workshops, for providers to hear about new initiatives and get involved in collaboration opportunities both with NCC (e.g EHSS) and each other
  • Improve communication by sharing team structures to know “who is who” and what they do
  • Create opportunities for providers to meet by PCN to gain understanding of care available
  • Keep focused on sharing best practice and solutions on problems currently faced by the sector so that learning can be shared and replicated.

 Suggestions for providers to do:

  • Talk to service users about their social/community support needs to make the most of the help available outside the home
  • Get familiar with all the help and support available on the NCC website
  • Advertise job vacancies on the Norfolk Carer Careers website and consider how to make their companies attractive to prospective employees
  • Contact the e-Brokerage team if you would like to support implementation of e-Brokerage
  • Contact Norfolk Care Association if you would like to be part of the CEO interview process.

The session was closed by the Lead for Home Support who thanked everybody for coming along. The next steps for the Home Support Framework are as follows:

  • Issue the Invitation to Tender (ITT) for the new Framework by Wednesday 7 August 2019
  • Run a question and answer session on 28 August 2019 at the White Horse Inn in Trowse
  • Closing date for the tender is Monday 16 September 2019.

 

 

 

CQC Compliance Workshops

Two new half-day CQC compliance workshop have been organised by Norfolk & Suffolk Care Support in partnership with Tina Welford from ECLM Ltd.

CQC compliance for home care providers:          Thurs 11th April   –  9:30am-12:00pm
CQC compliance – general refresher/updates:   Thurs 11th April    –  1:00pm-3:30pm

Both sessions are being held at Dereham Football Club. Places are £50 per person.

To book, call 01603 629211 or email:

info@norfolkandsuffolkcaresupport.co.uk.

These sessions are very popular and places are limited, so please reserve your place soon.

 

 

 

Norfolk & Norwich University Hospital – Dementia Information and Advice Fayre

The Norfolk & Norwich University Hospital (NNUH) now have the line-up of speakers arranged for their Dementia Information and Advice Fayre to be held on 13th May 2019.  More details can be found on the attached poster. Please share amongst your networks to spread the word.

 There is also more information in the link to their press release issued last week: http://www.nnuh.nhs.uk/news/2019/03/providing-extra-support-for-people-living-with-dementia-and-their-families/

NNUH Dementia Information and advice fayre 20.3.19